How to Continually Wow your Guests when Using the Same UK Venue
How to Continually Wow your Guests when Using the Same Venue Each Year
Using the same UK venue year on year and need to surprise guests? Ever wondered how you make the same venue look the different over and over again? There’s nothing wrong with the familiar! There are so many reasons to book the same venue year on year – great service! Great food! Good location, excellent motorway links, ample rooms that you need – and the list goes on!
However, for guests, the same venue can start to feel bland and they start to second guess what to expect at the next event. Not great when you want them to feel invigorated, excited and ensure that this year’s conference is a game changer! Whilst new venue search is an option, it’s hard to start again as well as trying to relay the company’s key strategic message and juggle the extra work that the new boss keeps piling on you! So, what’s the solution to a completely awe-inspiring conference at the same venue? At Eventologists, we think it’s about delivering newness every time and making the same venue look completely different!
- Firstly, the room – if changing the room isn’t an option, then how about changing the floorplan, consider theatre style seating if you had cabaret last time
- Change the stage set – wow them with a new stage and backdrop which changes from the day to the evening. Work with your AV company of Creative agency to shake up the status quo
- Do cool stuff at lunch – Venues now offer so many more options such as street food to make lunch fun and interactive with finger licking good food!
- Add some interactive sessions that they would not ordinarily get to do – It will be a talking point!
- Transform the venue from day to evening! If you’ve never had a themed event – dip your toe – trust us, it will be a party that they do remember and look forward to. If a theme is a bit too risky, but you don’t want the event to feel too corporate; use colour, unusual table centres, and nice touches like funky bars and furniture! The less rigid and corporate the event feels the more relaxed your guests will be. Add entertainers that add ambience in the room and create great picture moments. If you had a DJ last year, what about a band this year? Think about the time of year, can you keep corporate but take influence from the time of year – e.g. add an enchanted touch in Autumn and keep it fresh during Spring?
As we all enter an era of complex marketing and sales with social media, unusual venue openings and a plethora of ways of communicating; customers are shopping around each year looking for newness or new venues. Venues who want to retain existing business really need to inspire them with ideas of what their event can be rather than be sold the features of the room. It’s a different mindset to showing the more practical elements of the room but its fast-becoming what venues are focusing on to convert new sales and maintain existing customers. Knowledge of how they can transform the room or partners who can help them to think out of the box is an essential sales skill, especially for customer retention.
If you’re a conference organiser, transforming spaces and venues is much easier than venue search and starting the process all over again! Working with creative partners who will help you to give freshness each year to get 5-star guest feedback is the panacea that every conference planning and event agency strive for. Maybe just thinking about the same differently could be just the answer!
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We have just had our annual awards event and used Eventologists for the venue décor and evening's entertainment, and I can't express how grateful I am. The evening was a huge success! Eventologists did an amazing job in making it what it was and creating the vibe! Jen was lovely and hugely supportive. She captured everything we wanted and communication was exceptional - we know this is key, so I can't thank you enough. We look forward to working with you again!
Emily Brocklehurst
July 15, 2025 -
Eventologists were easy to communicate with, incredibly professional on the setup day and really helpful during pack down. I'd definitely use them again in future.
Social Marketing
July 5, 2025 -
This was my first time working with an event management company, and I couldn’t be more pleased with the outcome. Rita and her team were exceptional—everything was executed beautifully and exactly as I had envisioned. The decorations received so many compliments, and all our guests had a wonderful evening. Thank you for making the event so special!
Hind Elyas
June 5, 2025 -
We recently worked with Eventologists for our Greene King & Belhaven event and they were absolutely fantastic from start to finish. The bespoke venue dressing they provided was spot on and really brought our vision to life. Their team was incredibly helpful, friendly, and nothing was too much trouble, they truly couldn’t do enough to help. They were more than happy to go above and beyond and their attention to detail played a big part in making the event a great success. Highly recommended!
Claire Bates
June 5, 2025 -
We had the absolute pleasure of working with Eventologists for our Congress gala dinner, and they were nothing short of exceptional. From the beginning, they embraced our Bridgerton theme with creativity, enthusiasm, and incredible attention to detail - transforming the venue into a breathtakingly elegant space, complete with a stunning floral tunnel that truly wowed our guests. Despite several last-minute changes and back-and-forths with the venue and room location, Rita and her team remained patient, professional, and kind throughout. Their flexibility and calm under pressure made the process so much easier and more enjoyable for us. They didn’t just meet our expectations - they went above and beyond anything we had imagined, bringing our vision to life in the most magical way. We can’t thank them enough and would highly recommend Eventologists to anyone looking to create a truly unforgettable event.
Calendar ADI
June 5, 2025 -
We were under a tight deadline to open a new lounge venue at our Virgin Hotels London Shoreditch property, and Eventologists saved the day! I reached out to them in the last hour to install temporary artificial plants around the top perimeter of the venue for a photo shoot and our grand opening party. They responded to me in such a quick manner and installed the plants overnight! The team loves how they turned out. Thank you Eventologists!
Eloisa Bustos
May 5, 2025 -
Whatever my vision is for an event, Eventologists always deliver and then some! I've worked with them on three events, one of them was transforming our plain office to an 80s wonderland with a Speakeasy bar! Andrew and the team are a dream to work with and they're SO good at what they do and nothing is ever too much trouble, and if it is - they never make you feel like it is! Would highly recommend!
Natalie Searcey
April 5, 2025 -
Eventologists absolutely transformed our venue; it looked even better than we imagined, and I really appreciated their creative input. Thank you
Hollie Madgwick
April 5, 2025 -
We have used Eventologists numerous times over the years, and each time they exceed our expectations. Rita and the team have a keen eye for detail and ensure a seamless experience from ideation to execution. Given the scale of our events, the demand for dressing three large rooms in individual themes is always a challenge, however, the feedback from our guests is always very positive, praising what Eventologists have delivered.
Pall-Ex Group
April 5, 2025 -
Just wow! We used Eventologists Ltd for our staff awards weekends and what an amazing job they did. From start to finish, Andrew was always there to offer support, advise and reassurance. You guys really did bring our vision to life! Thank you!
HR Linaker
March 5, 2025
