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Eventologists Brings Spring to life at Wagamama’s Hanami Festival

This March, several Wagamama UK restaurants sprung to life with pink cherry blossom clad installations to transform their spaces and create the perfect spring scene for their Hanami Festival.

Hanami, which literally means “viewing flowers” is a time when various festivals are held in Japan to celebrate the blossoming of their springtime sakura cherry blossoms. It’s a time when people come together to eat, drink, sing and celebrate renewal, vitality and the beauty of nature.

This year, Wagamama’s UK has brought this festival to life at several of their locations, including Birmingham (Bull Ring), London (Wigmore St.), Cardiff Library, Manchester and Edinburgh (St. Andrews). The installations started in March and will run for 8 weeks in each location until May 15th.

To bring the beauty of the Japanese cherry blossoms inside, Eventologists’ and Event Trees created bespoke cherry blossom trees and blossom canopy ceilings to fit these particular locations and create a Japanese Hanami festival feel for Wagamama’s.

The logistics were tight as the installs could only happen whilst the restaurants were closed. Overnight, our crew transformed bare ceilings and light fixtures with stunning textures and colours to emulate how incredible the Hanami Festival is in Japan.

What a homage to something so beautiful? And what a great immersive space to devour the flavours of one of the most renowned Asian Restaurant chains in the UK! If only all restaurants could transport us to their roots!

If you visit one of these venues during the festival, we’d love to hear your feedback and make sure to take a selfie and tag us @eventologists.

If you’re a business wanting to know more about how Eventologists can help you create a bespoke theme in your stores, restaurants, cafes or any other venue, please get in touch with one of our specialists today.

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I wished to get in touch to say thank you for providing the centrepieces for the Gloucestershire Live Business Awards and working with us within our budget at such short notice. I also wanted to let you know that your staff was a pleasure to work with. Very friendly, professional and had the room setup with plenty of time to spare before guests arrived. Please pass on my thanks.

Louise Symonds, Regional Events Manager

I just wanted to drop a note to formally thank you for pulling out all of the stops for our Christmas Social – the Peaky Blinders theme went down a storm and it looked UNREAL! The decor, props, bespoke items and attention to detail really made the event last night. As ever, you and the team were complete professionals and a dream to work with. Huge thanks and appreciation, I look forward to the next event already!

Clair Stevens, Communications Manager

The room looked fab and we received some great comments. It was great to work with you again and it makes things run smoothly when we can rely on you and your team to get the job done. Gives peace of mind.

Sharon Bone, Events Manager

WOW, went to an event done by these guys and I was blown away. They transformed a banquet hall into something out of a fairytale. The staff are very friendly and professional. Would definitely recommend them to anyone.

Amish Thakrar, Marketing Manager

Thank you to you and your team for all your help and support with the table theming for our UK 60-Year Anniversary celebration last night. Right from the very beginning, everything was so very professional and easy. The tables, gifts and award were absolutely fabulous and really added to the whole ambience of the evening, and I have had many wonderful comments about them from our visitors.

Lesley Young, Marketing Communications Manager