The reopening of pubs, bars and restaurants should be celebrated, not only because it allows the public to create a sense of normality, but as it allows the landlords and their staff to return to what they love doing and starts to create economic prosperity again in the hospitality industry. We look at critical success factors of what the punter-after lockdown will be looking for?
We’ve all missed our favourite pub landlords and our locals, but things are different now. We’ve found ways to entertain ourselves indoors and now creating a compelling argument to go out a visit pubs, bars and restaurants means looking at creating an experience that they can’t get sitting at home. We review how making making visiting bars, restaurants and pubs could be different.
Everyone is looking to party after lockdown at your pub, bar or restaurant, there are so many ways you can use Event Hire such as props hire, furniture hire and party hire to maintain social distance, comply within regulations, and create a welcoming atmosphere.
Creating the right ambience is so important to your customers having been indoors for such a long time. For them, they will be excited to see some friendly faces that have been missed for so many weeks, the interaction with friends, neighbours, and local villagers alike.
They’ve probably been talking about what drink to order first and who they would like to meet up with for weeks. Creating awesome experiential spaces that allow them to relax and remember what they missed, will be essential for post lockdown solutions for hospitality spaces to encourage repeat visits and increase dwell time and spend.
We think that interesting furniture, themed décor, outdoor furniture, social distancing beer gardens, creating a zones for small family celebrations will all be essential to kickstart hospitality.
So once people have had their first fix of visiting their favourite local pub, beer garden, restaurant, or bar – how can we keep them coming back. For many staying at home has become like a cosy pair of slippers. Let’s face it, many of us have loved to hang out in our pyjamas till 5pm each day.
An option could be to create a themed night with an offer on themed drinks, food, or cocktails? Integrating this themed event with appropriate themed props, furniture and entertainment could encourage repeat custom as they experience something new for each visit. All these theming ideas and outdoor décor could be used to transform spaces whilst social distancing and ensuring that you work within regulations.
Covid has brought communities together in a way that no other single event has and tapping into this sentimentality will be a winning strategy. As well as theming and décor to create an experience, how can you get them involved and engaged in activities that adds to their experience of being out again? Maybe it’s an old-fashioned knees up and sing song.
What about the a chance to take part in a real-life pub quiz, as much as we’ve all loved our virtual quizzes with family and friends, nothing beats the atmosphere and good old banter between teams and the friendly heckling at the quiz master if they should dare make a mistake or read out an incorrect fact during the weekly pub quiz. What about other social distancing games that makes going out fashionable again?
We think experience and atmosphere will be essential strategy for the hospitality industry to ensure people enjoy the return back to social. The entrance may no longer be the well-known front door of the pub, but instead a wooden gate that leads to the pub’s beer garden.
We may not be able to sit too close to friends and acquaintances or even enjoy the jovial chit chat as we queue and wait to be served at the bar but bringing experience into hospitality will be one way of bringing a sense of normality and bringing customers in to enjoy the delights of the local ale, favourite meal or our favourite tipple once more.
In fact, we are so sure that creating atmosphere is an important strategy, that we are offering 50% off to those want to re-ignite and restart their pub, bar, or restaurant. E-mail us today at firstname.lastname@example.org for a free consultation.
Let’s raise a glass and toast to the return of our beloved Local Pubs!